1) What is the first thing you notice about the following adverts?
2) Are you initially drawn to the model or the clothes being advertised?
3) What are your reactions to the model in the advertisement?
4) Do you feel this is an accurate representation of the shops’ consumers?
5) Would you buy the clothes because you like the style or are you influenced by the model wearing them?
6) How do you feel about the adverts that use larger women, such as size 12? Is this a more realistic image of the female audience?
7) Do you prefer to see young, thin models or curvier models in fashion adverts?
8) Do the following fashion advertisements make you feel unhappy about your body or proud of your figure?
9) What are your overall opinions about the models used in fashion advertisements? Do they portray a realistic or idealistic image and do they have any major effect on how you feel about your body?
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