Textual Analysis

Dorothy Perkins ads

The model in both these adverts looks very doll-like, which immediately creates an unrealistic portrayal of women.

She looks very glamorous in both adverts, movie-star-like in the left advertisement, making her desirable, showing off her small waist and slim figure.

In the advertisement on the right, the model looks dressed for a “night-out”, and although she still looks slim, her figure is not accentuated as she is wearing a loose fitting top.

Dorothy Perkins does not predominantly target young teenage audiences, despite the use of a young, early 20’s model.She is young, slim and pretty and the clothes suit her well, however, as Dorothy Perkins is more of an early 30’s, middle-aged woman’s shop, are these adverts promoting an idealised image that is unachievable for its target audience?