Wallis ad

Wallis is a shop that targets middle-age women, reflected by the model used in the advert.

Her pose is strong, and she is making direct eye contact with the camera, immediately connecting her with the audience, and not elevating her above them.

The model is curvy, pretty and she has very minimalistic hair and makeup, again creating a very realistic and achievable image.

This advertisement, promoting a shop for more mature women, has a much more realistic representation of women, compared to those targeting teenagers and young female audiences.