John Lewis size 12 ads
Both these women have curvy, size 12 “womanly” figures, achievable for most women, and although it is below the average size for women in Britain, which is size 16, size 12 models are rarely used in fashion advertisements.
The models are around mid-late 20’s, younger than John Lewis target audience of women around the age of 30+
They are both pretty and natural, not wearing much makeup, therefore promoting a realistic image
Direct eye-contact with the camera – draws in the audience, relates to them
The model on the right is smiling, friendly, happy, proud of her figure, encouraging for the audience
The model’s stance on the left is very strong, dominant and she is showing off her curvaceous figure. Again, she seems proud of her body, which is encouraging for the audience, as they aren’t fronted with images of unrealistic stick thin models.
Both these women have curvy, size 12 “womanly” figures, achievable for most women, and although it is below the average size for women in Britain, which is size 16, size 12 models are rarely used in fashion advertisements.
The models are around mid-late 20’s, younger than John Lewis target audience of women around the age of 30+
They are both pretty and natural, not wearing much makeup, therefore promoting a realistic image
Direct eye-contact with the camera – draws in the audience, relates to them
The model on the right is smiling, friendly, happy, proud of her figure, encouraging for the audience
The model’s stance on the left is very strong, dominant and she is showing off her curvaceous figure. Again, she seems proud of her body, which is encouraging for the audience, as they aren’t fronted with images of unrealistic stick thin models.
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